WVUToday
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October 18, 2016
Service dogs provide inspiration and healing at West Virginia University
This feature was part of an integrated marketing communications strategy to raise awareness of the Davis College service dog program. The plan utilized video, web, e-mail, radio, social media and print. This web story, with video, was shared two weeks prior to mailing the fall 2016 magazine, of which the service dog program was the feature story. The web feature shows the perspectives of both current student and veteran/alumnus, and the printed piece focused on the perspective of the veteran/alumnus.